Emporio Sao Paulo

Empório São Paulo has been open since 2009 on New King’s Road, Parson’s Green. The owner, Carminha de Castro, spent most of her life working in marketing, but decided to take the plunge and open her own business – an upmarket Brazilian empório (delicatessen) and café.

Years of experience in the field has clearly taught her a few tricks in presentation and customer service – her shop has an impressive range of top quality produce from Brazil and other countries which is beautifully displayed.

Her shop is reminiscent of the more elegant outlets in the upmarket Jardins or Moema districts of São Paulo. Decorated mainly in black, white and red, the store has fine produce from Europe, Asia and Brazil. Brazilian guaraná drinks were side by side with fine French cheeses and Champagne. Artisan breads, Italian coffee and Swiss chocolate were also stocked alongside Brazilian products.

Empório São Paulo has three eating areas (one outside and two inside). The basement has a children’s play area stocked with books and toys, but it is multi-purpose and has hosted business meetings and parties. Carminha told me that they plan to develop this site for live Brazilian music evenings in the summer.

If you would like to try some Brazilian delicacies in an elegant and friendly environment, Emporio Sao Paulo is highly recommended.

Words by Luiz Hara

Emporio Sao Paulo
197 New Kings Road
Parson’s Green
+44 (0)20 7736 5188


See our Brazilian Restaurants in London guide for a comprehensive list of restaurants serving Brazilian food

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