Moshe Shahrabany is as sympathetic and courteous as it gets. But the Israeli has a pragmatic spirit that is totally overlaid into Comida. When conceiving the plans to open the first Brazilian rodizio restaurant in Central London (and one of the places featured in a recent article dedicated to all you can eat meat at Time Out magazine), he knew it was necessary to get straight to the point.
“There was no need for a huge salad bar. People go to a rodizio to eat quality meat and that’s the whole philosophy behind Comida’’, explains Moshe.
Moshe also made sure that there would be no Brazilian monopoly at his place. The salad bar, for example, offers a mix of Brazilian and Middle Eastern dishes while the rodizio per se will surprise many customers: apart from the compulsory picanha from Argentina, the meat cuts served by Comida are sourced from English producers – Moshe personally buys them at Smithfields market. “The fact that our lamb barbecue is a favourite shows that quality is more important than precedence. Besides, I don’t want to pile up the food miles”.
Comida has also an extensive drinks menu that has helped to establish the restaurant as a tempting option for parties and corporate events. But the smell of picanha coming from Bond Street and the promise of a killer strawberry batida have also been bringing in a lot of new customers seeking sanctuary from the madness of Oxford Street.
See our Brazilian Restaurants in London guide for a comprehensive list of restaurants serving Brazilian food