Wallpaper* Made in Brazil

Brazilian fever is hitting the UK hard this year, with Festival Brazil at the Southbank Centre and the likes of Gilberto Gil, Caetano Veloso, Maria Rita and Céu performing here and there, and even the notorious Wallpaper* Magazine has been seduced by its allure.

For their June issue, out now, the publication put together two Brazilian offices, one in São Paulo and another in Rio de Janeiro, where after vast research the issue was pieced together. ‘Born in Brazil’, they dubbed it. Exploring the worlds of art, design, architecture, fashion, culture and the ‘IT’ people in Brazil, whom they called ‘Gold Stars’, the issue sets about gathering Brazilian gems: people who were a part of the making of Brazil as we know it, and some of what has come of all of this. Singer Seu Jorge, supermodel Ana Beatriz de Barros, artist Cildo Meireles, fashion designer Lenny Niemeyer, The Campana Brothers, architect Paulo Mendes da Rocha and chef Alex Atala are just some of the big names featured in the special edition. And Wallpaper* also couldn’t resist catching up with the richest man in Brazil, entrepreneur Eike Batista.

The panoramic snapshot of the country is naturally presented entirely in Wallpaper* style, in a very cool and sleek way. One of the highlights is a piece about artist Vik Muniz and his special limited edition cover of this issue (only available to subscribers) featuring a photograph of a paper cut-out of Rio’s Vidigal favela. Also, a bit less arty but no less interesting, they seem to have really fallen for what indeed can be considered national heritage, the Brazilian derriere. The sizeable so-called ‘popozudas’ can be found all through the magazine, including that of Alessandra Cariucha, who became a Youtube sensation in Brazil with her speech of revolt over not making it to the finals of Garota da Laje contest 2009 (which you can see

target=”_blank”>here (in Portuguese)).

Pop to your nearest decent newsagents or online at wallpaper.com

By Ana Brasil
Picture by Stefan Ruiz for Wallpaper* 135 June 2010

5 Comments

  1. I am gonna have a looks. Surely will worth it.
    Brazilian people making the best of themselves.
    I want to post some of my video crafts. Just adding something

  2. I’m Brazilian living in London and can’t stop to be amazed how people are more and more interested about Brazil and our culture in the last couple years. Def I can feel the ‘Brazilian fever’ here!
    http://ana-in-london2010.blogspot.com/

  3. I’m Brazilian living in London and can’t stop to be amazed how people are more and more interested about Brazil and our culture in the last couple years. Def I can feel the ‘Brazilian fever’ here!

  4. I look forward to reading this issue of Wallpaper. Monocle’s issue on Brasilia was rather lame & full of clichés. I expect a bit more from Wallpaper. Meanwhile, I am publishing a picure of Brasilia a day this month in celebration for Brasil’s capital 50th anniversary:

    http://davidikus.blogspot.com/

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